A good trade show booth needs little, but the right things: displays that get noticed, material that gets taken, and equipment that works. This checklist helps you forget nothing and carry nothing unnecessary.
Displays and trade show equipment
- Roll-up banner with your core message in one sentence
- Beach flag for outdoors or the aisle in front of the booth
- Counter or high table for conversations
- Lighting for banners and products
- Screen or tablet for videos and demonstrations
Promotional material and brochure display
- DIN-long flyers for the quick contact
- DIN A4 brochures or catalogues for serious prospects
- Brochure holders directly on roll-up and beach flag instead of an extra stand
- Business cards and a way to capture contact details
- Supply for refilling, within reach under the counter
Power, light and technology
- Power strip and extension cable
- Chargers and power bank
- Tape, cable ties, scissors
Transport and setup
- Carry bags for all displays
- Setup plan: who builds what, in which order
- Accessories that are fitted without tools – this saves time and nerves on setup day
The most common mistake: brochures only lie on the counter
When the booth team is in conversation, hardly any visitor dares to approach the counter. The flyers stay where they are and the contact is lost. If the brochures hang directly on the roll-up at the edge of the booth instead, even those just walking past will take one.
That is exactly what SystemButler is for: a brochure holder that is attached to standard roll-ups and beach flags. It is fitted without tools in under 2 minutes. You save the separate brochure stand and with it space in the car and on the booth.
After the show
- Follow up contacts within one week
- Count how many brochures were taken – this shows which topic worked
- Clean the displays and store them dry
Brochure holders for your next trade show – view all holders